A new study by IMDEA Networks (PDF) provides the evidence. The included infografic is from blog post by one of the study authors. Important details from his blog post:
It makes little difference if you do not accept cookies.
It does not matter whether you pay or not.
It does not matter if you use Brave and ad blockers.
I couldn’t find any german source on this topic yet.
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- Datadog is an infrastructure monitoring tool
- intercom is user feedback/sales funnel service
- sentry is an exception/error capture service
- firebase is Google’s app development platform
- adjust is analytics/marketing platform
None of those are used to sell 3rd party ads and all of them keep the data for the companies who pay for their services (in this case ai companies).
I didn’t expect to defend ai companies, but this graphic is just stupid