Fernet Branca is out of Milan, Italy. They make this bitters since 1845. They still exist as of 2026. It was once marketed as a cure for various ailments, and contained opiates, as did quite a lot back then. The opiates were later removed so it could be legally sold into the US market. Today it is used as a mixer for alcoholic drinks, or in some places, mixed with Coca Cola to drink, with Argentina single-handedly consuming 75% of the production in this manner, by some estimates.
Other examples below.

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Ah yes the bartender’s handshake, the gentleman’s Jagermiester.
Love it. I’ll share my house cocktail with you. Fernet : Cointreau:fresh lime juice 1:1.5:0.75, kiss of warmed honey with cinnamon (non cassia) mixed in, stir with a cinnamon stick with much ice.
First sip or two might weird you out, damned if you don’t come back for more though.
Ferrari: 1 bottle frenet to 1 bottle campari. Mix both bottles, store it in the freezer ideally in a glass 1.5L bottle or pour it back into the 750mL bottles after mixing.