

I don’t buy it. Reddit is a prime target, and has been for a very long time.
Reddit allegedly had 400 million unique monthly users back in 2012 already: https://www.cbsnews.com/news/reddits-visitors-skyrocket-in-2012-with-37-billion-page-views/
Even if those numbers are inflated (which they almost certainly are), Reddit has had a very large audience for a very long time, even if it wasn’t fully recognized as mainstream.
And now, the price of pushing fake reviews has done nothing but drop. API calls to Reddit and LLM providers are surely cheaper than an engagement or content farm of real people.
There’s no way that the platform isn’t riddled with bots these days.



Good catch on MAU, my bad. I knew that seemed a bit high.
That being said, point still stands. Reddit was a big deal well before 2020 even if it was not at the top of the social media food chain.
Certainly large enough to target back then, and even more so now when such a campaign is cheaper and easier than ever.