Stock market demands the line goes up. There are two ways to do that. Reduce headcount to reduce your outgoings or increase profitability which means either selling more or raising prices.

I am not expecting lower prices.

Because nothing bad happened to them… Yet.

Nothing bad happened the first time the clicked accept on the EULA without reading it. Nor on the 2nd, or 10th or 100th and so they become desensitised to giving up rights and nothing bad happens… Until the nth time.