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note to self women like being carried around while naked
works every time most of the time, eh?
Man, marketing agencies used to just give absolutely no fucks, huh. I guess cocaine will do that to ya.
the metrics of KPIs were much more vague and it took quite a while to actually track how this or that ad campaign affects sales. and there was much more competition between agencies that reeked of pure oneupmanship - who will pull the wildest shit this time? all of that started to go away once things had gotten much more rationalized and measured.
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because why not both?
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