• schipelblorp@sh.itjust.works
    132·
    12 days ago

    Yes, remember when celebrities would make bank in non-major media markets because they didn’t want to dilute their brand or look like sellouts?

    Those were the days.

      • schipelblorp@sh.itjust.works
        4·
        12 days ago

        “Still?” The only date referenced was 2011.

        Those Alien Jones commercials look pretty amazing, though!

        I was watching another video, not sure where, about how actors are now actually brands. Think of all the folks were their own liquors, for instances. The problem is actors who are brands selling products won’t want to take any roles or scenes that would endanger their brand. At the same time, legitimate movie stars–people that drive ticket sales just for appearing–are old, dying, or dead.

        So maybe it’s those older movie stars who need to preserve their reputation as actors limit their advertising in the US, while the younger generation without legitimate star power, need to supplement their income with cellular phone networks and whiskey.

        • djmikeale@feddit.dk
          2·
          12 days ago

          Ah Yeah that makes a lot of sense. Yep brand dilution is real, i think even outside of movies you can see the same thing- people would be afraid to take an exciting, but “different” job due to how it might be perceived by future potential employers